"This year's promotional activities seem to some early.
"Although the distance" 11 "peak period is also available for sale two months time, but the price of some models in the automobile market has been marketing" undercurrent surging ", many businessmen in the automotive business has not yet announced the promotion before, has started all kinds of Forms of price promotion.
Distributor: the second half of the pressure of a dealer said that in May this year, before and after the automobile market exceeded all expectations, the automobile market continued to have some hot-selling models in various degrees of Duanhuo, the automobile market seems to be Back to the rational growth of this market environment, most of the more concentrated the dealer orders, leading to July's increase in dealer inventories.
However, due to hot weather, policy uncertainty and other reasons, the automobile market in July was some "short", but prices have begun to instability.
Therefore, dealers operating from the point of view, the second half sales will be very critical, and 11 automobile market will become a full-year sales performance of business decision an important moment.
Offers more than 20 modelsAccording to statistics, the current automobile market can be different for the number of over 20 models, these models Fumei Lai, Elantra, Bora, Jetta, Fit, Sail, Jun Wei, and other Models, these models ranging from the preferential margins, to achieve the highest million, less may be less than 1,000 yuan decoration, but from the current automobile market sales, in recent weeks almost all of various magnitudes in the Further concessions.
These concessions in the model, the margin of preference is the most attractive of those buyout business models, these models on the market due to small number, price concessions of more space, has become the largest market for cars , Such as Jetta 1.8 T, Santana wagon, 04, of Picasso, JEEP2500, and other models.
Judgement of the person concerned, due to the current 100,000 yuan -16 million vehicles compete more fully, so a new round of price cuts may still be from this price model, the other reason is that the second half of this year, who La, Cup Noodle, Fuk
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Consumers: 70% of consumers expect prices According to the survey, and the end of last year compared to the second half of consumers expect more price less 20% of these consumers want to buy a car in the second half will be a certain price concessions.
Consumer Miss Wang admitted that his plans to buy a car in the second half, but so far, has not selected the final to buy cars.
She believes that the new car may be taken, but did not rule out the purchase prices of existing models.
There are a considerable number of consumers that the auto market over the first half, the second half of its auto market is full of hope, hope that the 11 new automobile market changes, prices will be the most attractive.
Prices will range over the first half of the State Council Development Research Center of Market Economy Research Institute Dr. Wang Qing predicted: "The second half of this year vehicle prices to be more than the first half, which started from June's decline in auto prices will be able to feel the momentum.
"In his view, resulting in the second half of the year prices fell for several reasons, First, the second half of the output of motor vehicles continued to move up the corporate and stock market dealers also began to appear, inventory, and the pressure of competition will lead to price decreases and the other is the Consumer Those for the second half of the expected larger auto market, car prices will prompt further decline.
Analysis of that strategy will be the second half of auto market prices mainly reflected price concessions for businessmen and merchants of this price competition will become more fully suppress prices, and manufacturers will acquiesce such as price competition means.
And compared to the same period last year, although the price may not drop by much, but a variety of ways new marketing strategy for businesses to protect price competition.
In recent weeks from the continued decline in the price range, the competition between the various models already beginning to show: You introduced a pricing strategy, I then quickly follow up Rangli promotions.
The emergence of the phenomenon, most of the mainstream models will enable the price of suppressing each other more frequently and timely, price competitive automobile market this year to early arrival.